You are using an outdated browser that will cause usability and security issues.
We strongly recommend upgrading your browser...

Learn More


An Exhibit Show Booth Includes:

  • (1) 6’ draped table
  • (2) Chairs
  • (1) Waste basket
  • Pipe and drape (8’ back wall & 3’ side rails)
  • (1) standard booth sign
  • (4) Exhibit show credentials (option to purchase (6) credentials for a maximum of (10) per company for $50/each)
  • (1) Complimentary Event-Only credential (with access to each of the after-hours/late-night events). Additional credentials may be purchased.
  • Advertisement in the Convention brochure, Convention app, and promotion on the NFCA website.
  • Voluntary participation in the NFCA Digital Auction.
  • All booths are $1600/booth

2021 Convention Exhibitor Application

Each booth is $1600




“Our Convention is the best collection of softball talent in the country. It gets bigger and better every year!” – NFCA Past President and Tennessee co-head coach, Karen Weekly

Welcome to the 2021 NFCA National Convention Exhibit Show registration page. With the largest gathering of fastpitch coaches in the country, you won’t want to miss the opportunity to get in front of decision-makers from all levels of our sport at one of the historically highest attended locations, Las Vegas, December 8-11, 2021! The 2021 NFCA Exhibit Show will run on December 9th and 10th.

The 2021 Exhibit Show will offer our largest venue to date. The Exhibit Show has sold out the last four years. Applications will be released for general registration on Wednesday, September 8th at 10 AM ET.

Why exhibit at the Show?
Softball is growing at unprecedented rates. Ultimately, “We have the people that want your product.” - Kris Ganeff, University of Notre Dame Associate Coach

The NFCA uses our loyalty rankings program to determine Convention booth placement. Official Sponsors and Partners have first priority for Convention booth selection. For all other companies, any direct participation with the NFCA helps boost your ranking for Convention booth placement: sponsorship opportunities, advertising dollars, other event booth space, membership status, and much more For more information email Executive Director, Carol Bruggeman, at carol@nfca.org.

Loyalty Rankings Program

Upon submitting your application, you will be responsible for the following information, including compliance with our updated 2021 NFCA Convention Exhibitor Guidelines.

*Note: The NFCA Convention was held virtually in 2020.

Please read the following before submitting your Exhibitor Application:

  • Application/Contact Information

    Please fill out your application carefully. The company information you provide on your submitted application will be copy/pasted and displayed on our website, brochure and Convention app. Only one company per application may be submitted. Provide the contact information for the individual who will be our main point of contact and in charge of communication and execution leading up to the show. Applications will be released for general registration on Wednesday, September 8th at 10 AM ET.

  • Exhibit Hall Activities

    Exhibitors are invited to donate products, services, subscriptions, etc. to the NFCA’s Digital Auction, housed within the Convention app, and runs throughout both days in the Exhibit Hall. You may also donate items of lower retail value to be given away to attendees via raffle tickets during the Happy Hour on Thursday evening from 5-6:30 pm.

    A Home Run Derby with the Pros, presented by HitTrax, will take place within the Exhibit Hall on Friday from 12-1 pm. Light refreshments will be served.

    Sports Attack will raffle off a FREE Junior Hack Attack machine - shipped to the winner’s door - to one lucky Convention attendee on Friday at 12:45 pm.

    The 2021 Exhibit Hall will boast a centrally-located batting cage. Companies who have purchased exhibit hall booths will be able to rent 45-minute time slots (for an additional fee) in order to demonstrate their product or service.

    Interested in sponsoring an Exhibit Hall event or renting a batting cage slot? Email Carol Bruggeman at carol@nfca.org or call 502-409-4600.

  • Exhibitor Credentials

    PLEASE NOTE: Exhibitor credentials allow you access to the Exhibit Show, Thursday/Friday breakfast and the Exhibit Hall Happy Hour ONLY. An Exhibitor credential is NOT a Convention attendee credential and does not grant you the same access to Convention as a regular Convention attendee.

    Exhibitor Event-Only Credentials: The NFCA will comp one (1) event-only credential (with access to each of the after-hours/late-night events) per registered company, per booth space purchased (i.e. if a company purchases three (3) booth spaces, they will receive three (3) comped event-only credentials). Additional event-only credentials for after-hours/late-night events are available for purchase at $25/each through our office, online, or on-site at registration.

    Convention Attendee Credential for Exhibitors: Convention Attendee Credentials for Exhibitors are available for $200/each for any paid Exhibitor who wishes to have full access to all events associated with the NFCA Convention to include: speaker sessions, meals, after-hours/late-night social events, and the Hall of Fame dinner. Only those present at the Convention and included on the initial company badge list are eligible for this discount.

  • 2021 Exhibit Show Schedule

    Wednesday, December 8 
    Exhibitor Registration/Set-Up – 3:00pm-7:00pm

    Thursday, December 9
    Exhibitor Registration/Set-Up – 8:00am-11:00am
    Exhibit Show OPEN – 11:00am-6:30pm
    Exhibit Hall Happy Hour – 5:00 pm-6:30 pm

    Friday, December 10
    Exhibit Show OPEN – 9:00am-3:00pm
    HitTrax Home Run Derby with the Pros – 12:00pm-12:50pm 
    Sports Attack Raffle – 12:45pm
    Exhibitor Tear Down/Move Out – 3:00pm-5:00pm

    *All times are local to destination.

  • Hotel Information : Las Vegas, NV

    Harrah's Las Vegas
    3475 S. Las Vegas Blvd. Las Vegas, NV 89109
    Phone: 800-214-9110

    The NFCA has blocked rooms at $128 per night (plus tax). The resort fee has been waived. Harrah's Las Vegas is located across the Strip from Caesars Palace and a three-minute walk from the Linq shopping promenade. The hotel is a stop on the Las Vegas Monorail and is conveniently located with direct access to Convention programming and Exhibit Show in Caesars Forum via a sky-bridge connecting the two venues.

    To make a reservation BOOK HERE or call 800-214-9110 and please use the room block code NFCA 2021. The official cut-off date for the NFCA room block is 11/19/21. Harrah's Las Vegas will continue to accept reservations on a space and rate available basis.

    Check-In - 4 p.m. / Checkout - 11 a.m.
    Self Parking : Complimentary for registered hotel guests, locals (with a valid Nevada ID), and Caesars Rewards members Platinum tier or higher.