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A Virtual Exhibit Show Booth Includes:

  • FREE Lead Retrieval for the first 60 exhibitors registered and paid-in-full ($149 value).
  • A customized company virtual booth where you will be able to meet and mingle with attendees for THREE full days.
  • Ability to schedule one-on-one appointments with attendees.
  • Three complimentary company credentials for your staff (may purchase up to 3 additional credentials at $75 each).
  • Ability to upload or submit your own marketing material, (3) informational links, (3) PDF documents, (3) videos, and (1) special promotion button.
  • Company listing and logo on our NFCA Convention website.
  • One (1) quarter-page full-color ad in our Convention publications and online materials (upgrades available).
  • Voluntary participation in the Digital Auction.
  • 2020 Virtual Exhibit Show Info

2020 Convention Exhibitor Application

The fee for a Virtual Exhibit Show Booth is $1000 (all sales are final)




The 2020 NFCA National Convention is going VIRTUAL. Due to ongoing concerns related to the COVID-19 pandemic, the "greatest softball show on Earth" is coming straight to your home or office on December 9-11. Join us as a virtual exhibitor and reach softball coaches all across the country - minus the travel and hotel expenses! More information can be found in the left-side blue panel.

NOTE: The information below does not apply to the virtual convention experience.

“Our Convention is the best collection of softball talent in the country. It gets bigger and better every year!” – NFCA Past President and Tennessee co-head coach, Karen Weekly

Welcome to the 2020 NFCA National Convention Exhibit Show registration page. With record-breaking attendance two of the last three years, you won’t want to miss the opportunity to get in front of decision makers from all levels of our sport in Dallas, Texas, December 9-12, 2020! The 2020 NFCA Exhibit Show will run December 10th and 11th.

Only 50 booth spaces remain for the 2020 NFCA Exhibit Show. The Exhibit Show has also sold out the last four years. Applications will be released for general registration on Wednesday, September 9th at 10am EST.

Why exhibit at the Show?
“We have the people that want your product.” – NFCA Board Representative Kris Ganeff, University of Notre Dame Associate Coach

The NFCA uses our loyalty rankings program to determine Convention booth placement. Official Sponsors and Partners have first priority for Convention booth selection. For all other companies, any direct participation with the NFCA helps boost your ranking for Convention booth placement: sponsorship opportunities, advertising dollars, other event booth space, membership status, and much more For more information, click below or email Executive Director, Carol Bruggeman, at carol@nfca.org.

Loyalty Rankings Program

Upon submitting your application, you will be responsible for the following information, including your compliance with our updated Exhibitor Guidelines.

Please read the following before submitting your Exhibitor Application:

  • Application/Contact Information

    Please fill out your application carefully. The company information you provide on your submitted application will be copy/pasted and displayed on our website, brochure and Convention app. Only one company per application may be submitted. Provide the contact information for the individual who will be our main point of contact and in charge of communication and execution leading up to the show.

  • Exhibit Hall Activities

    Exhibitors are invited to donate product to the NFCA’s Digital Silent Auction, housed within the Convention app, and run throughout both days in the Exhibit Hall. You may also donate items of lower retail value to be given away to attendees via raffle tickets during the Scrap Yard Sports Happy Hour on Thursday evening from 5-6:30pm.

    A Home Run Derby with the Pros, presented by HitTrax, will take place within the Exhibit Hall on Friday from 12-1pm. Light refreshments will be served.

    Sports Attack will raffle off a FREE Junior Hack Attack machine - shipped to the winner’s door - to one lucky Convention attendee on Friday at 12:45pm.

    Pending hotel space, a batting cage may be offered by the NFCA for companies who have purchased exhibit hall booths, to rent time slots (for an additional fee) in order to demonstrate its product or service. There will be no cage space available during the 2020 Exhibit Show in Dallas. The NFCA is looking to have rental batting cage space available for the 2021 Exhibit Show in Las Vegas.

  • Exhibitor Credentials

    PLEASE NOTE: Exhibitor credentials allow you access to the Exhibit Show, Thursday/Friday breakfast and the Scrap Yard Sports Happy Hour ONLY. An Exhibitor credential is NOT a Convention attendee credential and does not grant you the same access to Convention as a regular Convention attendee.

    Exhibitor Event-Only Credentials – New this year: The NFCA will comp one (1) event-only credential (with access to each of the after-hours/late-night events) per registered company, per booth space purchased (i.e. if a company purchases 3 booth spaces, they will receive 3 comped event-only credentials). Additional event-only credentials for after-hours/late-night events are available for purchase at $25/each through our office, online or on-site at registration.

  • 2020 Exhibit Show Schedule

    Wednesday, December 9 
    Exhibitor Registration/Set-Up – 3:00pm-7:00pm

    Thursday, December 10
    Exhibitor Registration/Set-Up – 8:00am-11:00am
    Exhibit Show OPEN – 11am-6:30pm
    Scrap Yard Sports Happy Hour – 5:00pm-6:30pm

    Friday, December 11
    Exhibit Show OPEN – 9am-3:00pm
    HitTrax Home Run Derby with the Pros – 12pm-12:50pm 
    Sports Attack Raffle – 12:45pm
    Exhibitor Tear Down/Move Out – 3:00pm-5:00pm

  • 2020 Exhibitor Guidelines
  • Dallas, TX Travel